Industry:

Retail.

Objective

To use the uWINa experiential engagement platform to replenish and build the customer database. Experiential gamification and lucky-spin prizes were used to surprise and delight customers who clicked on the link in the app.

uWINa game type:

Spin & Win

Campaign duration:

Five days.

Entry mechanic:

This digital campaign was activated through an app. Browsers entered the Spin & Win gamified competition by clicking on the app link and engaging with the online game. Once they had played the game, consumers are required to enter their information to be eligible for a prize. You gain leads, consumers gain instant vouchers. Everybody wins!

Outcome:

The outcome of the digital campaign was 56 168 hits, with 17 093 of the players’ details being submitted. And of this selection, 11 522 of the players opted in.

By using a gamified campaign, the brand not only gained leads and enriched their database but also left a lasting impression and increased their brand awareness.

Conversion rate:

The conversion rate was an impressive 67,41%.

Prizes:

The brand gave away airtime vouchers in daily lucky draws.